(Image credit: Zoho Social)
Zoho Social: A Comprehensive Social Media Management Tool for SMBs
Overview
Zoho Social is a robust platform tailored for social media managers, small to midsize businesses, and agencies. It offers a suite of tools for publishing, monitoring, and analyzing social media content, ensuring brands stay ahead in the digital space.
Ease of Use
The platform boasts a modern and organized interface, making it user-friendly. With tabs like Home, Posts, Messages, Monitor, and more, users can easily navigate and manage their social media tasks.
Features
- Versatile scheduling and publishing capabilities.
- Solid analytics and social media listening functions.
- Integrated message center for streamlined communication.
- Smart Q feature for optimal post timing.
- Seamless integration with Zoho CRM and Zoho Desk.
- Publishing calendar for a visual overview of scheduled content.
- Pause post feature for emergencies or brand crises.
Pricing
Zoho Social offers a free trial for a single user and brand. The Standard plan starts at $15 per month, while the Professional plan is priced at $25 per month. There are also agency plans available for larger brand management needs. Compared to competitors like Sprout Social or Talkwalker, Zoho Social offers competitive pricing.
Customer Support
Zoho’s wide range of applications and reputation offers a reliable support system.
Popularity
Given its comprehensive feature set and integration with the Zoho ecosystem, Zoho Social is a popular choice among SMBs.
Pros
- Threefold approach to social media management: publishing, monitoring, and analytics.
- Integration with Zoho CRM and Zoho Desk.
- Modern and organized interface.
- Affordable pricing.
Cons
- Analytics and reporting aren’t as comprehensive as dedicated platforms.
- Limited post-approval options.
- Does not support less popular social media channels.
Overall Rating
4.5/5 – Zoho Social offers a comprehensive suite of tools that cater to the needs of SMBs. While it may not match the capabilities of global enterprise platforms, its affordability and integration with the Zoho ecosystem make it a top choice for many businesses.