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Yotpo: The Ultimate Review and Loyalty Solution for E-commerce Businesses



Yotpo is a platform designed to help e-commerce businesses collect and display customer reviews. It also offers SMS marketing and loyalty programs. The tool aims to boost sales by building trust through authentic reviews and other user-generated content.

Ease of Use:

The platform is user-friendly, with automated features that make it easy to collect and manage reviews. Even if you’re not tech-savvy, you’ll find it straightforward to navigate through the dashboard and set up campaigns.


Yotpo offers a wide range of features including automated review requests, AI-powered prompts for detailed reviews, and partnerships with Google and Facebook for wider review sharing. It also provides SMS marketing and loyalty programs, making it a comprehensive tool for e-commerce businesses.


Yotpo offers various pricing plans, starting from a free tier. The plans are a bit confusing as they are divided into separate products like Reviews & Ratings, SMSBump, and Loyalty & Referrals, each with its own set of features and pricing. It’s best to get in touch with their sales team to tailor a package that suits your needs.

Customer Support:

The platform offers priority support in its higher-tier plans. Customer service is generally responsive and helpful, guiding you through any issues you may encounter.


Yotpo is a well-known platform in the e-commerce industry, trusted by both small and large businesses. Its partnership with Shopify and its valuation of over $1.4 billion speaks volumes about its popularity.


  • Automated review collection makes it easy for businesses
  • AI-powered prompts help in getting detailed and useful reviews
  • Wide range of integrations with other platforms
  • Offers more than just reviews, like SMS marketing and loyalty programs


  • Pricing can be confusing due to the various plans and features
  • Analytics could offer more insights into customer demographics

Overall Rating:

4.6 out of 5 – Yotpo is a robust and versatile tool that offers more than just customer reviews. Its wide range of features and ease of use make it a valuable asset for any e-commerce business looking to build trust and boost sales.

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Ready to boost your sales with authentic reviews and more? Check out Yotpo today!

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