(Image credit: Influ2)
Unlocking the Power of Person-Based Advertising with Influ2
Overview
Influ2 is a cutting-edge advertising platform that focuses on person-based ads, ensuring that businesses can target specific decision-makers effectively. The platform promises to transform ads into a pivotal part of the sales conversation, boasting a conversion rate that’s 2.26 times better for buyers who engage with their ads.
Ease of Use
The platform emphasizes easy implementation and onboarding. Users can deploy and start their campaigns with a minimal learning curve, and Influ2 takes care of the intricate processes.
Features
- Person-Based Advertising: Target specific decision-makers across major social and display networks.
- Sales and Marketing Transparency: A unified funnel that allows marketing and sales teams to collaborate seamlessly.
- Revenue Tracking: Monitor the influence of ads on revenue generation, from the first touch to the closed deal.
- Privacy-First Technology: An algorithm that ensures compliance with CCPA/GDPR without relying on IPs or cookies.
- Holistic Targeting: Serve ads across platforms like LinkedIn, Facebook, Instagram, Google, and Amazon.
- Integration: Smooth integration with popular platforms like Salesforce, Outreach, Hubspot, and SalesLoft.
Pricing
The website does not provide explicit details on pricing. It’s recommended to book a demo or contact their sales team for detailed pricing information.
Customer Support
Testimonials from various professionals, such as Howard Shulman (VP of GTM, Lightico) and Megan Fiorendino (Marketing Manager, Capillary), suggest that Influ2 offers valuable support and has made a significant impact on their advertising strategies.
Popularity
While the website showcases several positive testimonials and case studies from reputable professionals and companies, the exact popularity metrics are not provided.
Pros
- Precise targeting of decision-makers.
- Transparency between sales and marketing teams.
- Comprehensive tracking of ad influence on revenue.
- Compliance with privacy regulations.
- Wide platform support for ad delivery.
Cons
- Pricing details are not transparently available on the website.
- Might require a learning curve for those new to person-based advertising.
Overall Rating
4.5/5 – Influ2 offers a unique approach to advertising by focusing on person-based ads. Their emphasis on targeting decision-makers and providing transparency between sales and marketing teams sets them apart. The only drawback is the lack of transparent pricing details on the website.