(Image credit: RollWorks)
Revolutionizing B2B Marketing with RollWorks
Overview
RollWorks is an account-based marketing (ABM) platform designed for B2B marketing and sales. It offers a comprehensive solution to help businesses grow their revenue by targeting the right accounts effectively.
Ease of Use
RollWorks is praised for its user-friendly interface combined with advanced ABM advertising capabilities. Users find it straightforward to target accounts and contact lists, and the platform’s analytics and reports provide valuable insights into campaign performance and account engagement.
Features
- Identification: Helps businesses find target accounts that best fit their profile using proprietary data and machine learning.
- Engagement: Enables businesses to reach buying committees across various channels, ensuring the right message is delivered at the right time.
- Measurement: Provides visibility into the impact of ABM efforts, allowing businesses to turn target accounts into opportunities faster.
Pricing
The website does not provide specific pricing details. Interested parties are encouraged to schedule a demo for more information.
Customer Support
- Availability: Support is available from Monday to Friday, 10 am – 6 pm EST.
- Channels: Users can choose to chat with an agent, send a support email, or engage with the community for broader discussions and updates.
Popularity
The platform is trusted by various B2B companies, as indicated by the testimonials and customer stories featured on the site.
Pros
- Comprehensive ABM platform that covers identification, engagement, and measurement.
- Proprietary data and machine learning for precise targeting.
- Cross-channel engagement capabilities.
Cons
- Lack of transparent pricing on the website.
- Some features might require a learning curve for those new to ABM.
Overall Rating
4.7/5 – RollWorks offers a holistic approach to ABM, making it easier for B2B businesses to target and engage with potential clients. The platform’s comprehensive features and positive testimonials make it a top choice, though the lack of transparent pricing is a minor drawback.