(Image credit: Moosend)
Moosend: The Affordable Email Marketing Powerhouse
Overview
Moosend is an emerging email marketing software that has gained traction, especially in the US, since its acquisition by Sitecore in 2021. Originating from Greece, this platform offers a range of features tailored to both beginners and advanced users.
Ease of Use
While Moosend has recently updated its user interface, it still has some catching up to do compared to other platforms like MailerLite. However, with its drag-and-drop email builder and form builder, users can navigate through the platform with relative ease.
Features
Moosend boasts a plethora of features including a drag-and-drop email builder, landing page builder, detailed reporting, and marketing automation. Its automation templates, known as ‘recipes’, are particularly noteworthy, allowing users to set up intricate workflows with minimal effort. Additionally, Moosend has recently launched a mobile app, enabling users to manage their campaigns on the go.
Pricing
Starting at just $9/month, Moosend offers a competitive pricing model. They also provide pay-as-you-go credits, though the smallest bundle is priced at $350. The platform is particularly appealing for those who require advanced features without breaking the bank.
Customer Support
Moosend offers fast and efficient support through live chat. Their knowledge base is comprehensive, and users can expect prompt responses to their queries.
Popularity
Since its acquisition by Sitecore, Moosend has seen a significant rise in its user base, especially in the US. While it’s not as renowned as Mailchimp, its growing popularity indicates a promising future.
Pros
- Affordable pricing with pro features included.
- Detailed and user-friendly reporting.
- Excellent marketing automation capabilities.
- Fast and efficient customer support.
Cons
- Limited integrations are available.
- Form builder can be a bit overwhelming for new users.
- Average performance in email deliverability tests.
Overall Rating
3.8/5 – Moosend offers a robust set of features at an affordable price point. While there are areas for improvement, its commitment to enhancing the platform makes it a strong contender in the email marketing arena.