(Image credit: Matomo)

Matomo: Your Go-To Web Analytics Tool for Full Data Control

Overview:

Matomo, formerly known as Piwik, is an open-source web analytics platform that gives you complete control over your data. It’s used by millions of websites worldwide and offers a range of features like heatmaps, session recordings, and A/B testing.

Ease of Use:

Matomo is user-friendly but might require some time to get used to all its features. The setup is straightforward, especially if you’re comfortable with tech stuff. It also offers a setup wizard to guide you through the process.

Features:

This tool is packed with features like real-time updates, goal conversion tracking, event tracking, and more. It even allows you to run A/B tests to optimize your website. It’s a one-stop-shop for all your web analytics needs.

Pricing:

Matomo offers a free, self-hosted version. If you prefer a cloud-hosted solution, it starts at 19 USD per month. They also offer enterprise packages, but you’ll need to contact them for pricing.

Customer Support:

The customer support is generally good, with a community of users who are willing to help. They also offer premium services for more in-depth support.

Popularity:

Matomo is quite popular, especially among those who are concerned about data privacy. It’s used on over 1.4 million websites in more than 190 countries.

Pros:

Full control over your data
Wide range of features
Open-source and free to use
Good for data privacy

Cons:

User interface can be tricky for new users
Self-hosting requires some tech skills and server resources

Overall Rating:

4.5 out of 5. Matomo is a robust and flexible web analytics tool that puts you in control of your data. Its wide range of features makes it a strong alternative to other platforms like Google Analytics.