(Image credit: Loomly)
Loomly: The Ultimate Social Media Calendar Solution
Overview
Loomly, a creation of Thibaud Clement and Noemie Clement, emerged in 2015 as a response to the challenges faced by social media managers. Born out of frustration with existing tools, Loomly was designed to simplify and structure the social media management process, offering a streamlined calendar system for content planning.
Ease of Use
Loomly boasts a clean and intuitive interface, ensuring a smooth user experience. The platform’s guided tutorial, known as the Launch Wizard, is particularly helpful for newcomers, guiding them seamlessly through the initial setup.
Features
Loomly offers a plethora of features tailored for social media management:
- Calendar Creation: Users can easily set up their calendars, associating them with specific industries and time zones.
- Social Media Integration: Supports a wide range of platforms including Facebook, Instagram, LinkedIn, Pinterest, Google Business Profiles, Twitter, YouTube, TikTok, Snapchat, and more.
- Custom Workflows: Allows for the creation of custom workflows using assignment triggers and state guards.
- Post Creation: A comprehensive 5-step process (with an optional 6th for boosting on Facebook) guides users in crafting the perfect post.
- Dashboard: A user-friendly dashboard provides a snapshot of all essential metrics and activities, including calendars, post overviews, recent posts, post ideas, and more.
- Views: Offers three distinct views – calendar, list, and post – to cater to different user preferences.
Pricing
Loomly offers a tiered pricing structure:
- Base: $35/mo or $26/yearly
- Standard: $79/mo or $59/yearly
- Advanced: $172/mo or $129/yearly
- Premium: $359/mo or $269/yearly
- Enterprise: Contact for pricing details
Customer Support
The platform’s comprehensive tutorial and guided setup show a proactive approach to assisting users.
Popularity
Given its comprehensive feature set and user-friendly interface, Loomly has carved a niche for itself in the social media management space.
Pros
- Intuitive management tool.
- Cost-effective solution.
- User-friendly platform.
- Offers a unique post idea feed.
Cons
- Some users might require additional integrations for certain social publishing tasks.
- The presence of numerous bots might be bothersome for some users.
- The calendar function can sometimes be tricky to access.
Overall Rating
4.5 out of 5 stars. Loomly stands out as a comprehensive and user-friendly tool for social media management, making it a top choice for agencies, freelancers, and other professionals in the field.