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(Image credit: Loomly)

Loomly: The Ultimate Social Media Calendar Solution

 

Overview

Loomly, a creation of Thibaud Clement and Noemie Clement, emerged in 2015 as a response to the challenges faced by social media managers. Born out of frustration with existing tools, Loomly was designed to simplify and structure the social media management process, offering a streamlined calendar system for content planning.

 

Ease of Use

Loomly boasts a clean and intuitive interface, ensuring a smooth user experience. The platform’s guided tutorial, known as the Launch Wizard, is particularly helpful for newcomers, guiding them seamlessly through the initial setup.

 

Features

Loomly offers a plethora of features tailored for social media management:

  • Calendar Creation: Users can easily set up their calendars, associating them with specific industries and time zones.
  • Social Media Integration: Supports a wide range of platforms including Facebook, Instagram, LinkedIn, Pinterest, Google Business Profiles, Twitter, YouTube, TikTok, Snapchat, and more.
  • Custom Workflows: Allows for the creation of custom workflows using assignment triggers and state guards.
  • Post Creation: A comprehensive 5-step process (with an optional 6th for boosting on Facebook) guides users in crafting the perfect post.
  • Dashboard: A user-friendly dashboard provides a snapshot of all essential metrics and activities, including calendars, post overviews, recent posts, post ideas, and more.
  • Views: Offers three distinct views – calendar, list, and post – to cater to different user preferences.

 

Pricing

Loomly offers a tiered pricing structure:

  • Base: $35/mo or $26/yearly
  • Standard: $79/mo or $59/yearly
  • Advanced: $172/mo or $129/yearly
  • Premium: $359/mo or $269/yearly
  • Enterprise: Contact for pricing details

 

Customer Support

The platform’s comprehensive tutorial and guided setup show a proactive approach to assisting users.

Popularity

Given its comprehensive feature set and user-friendly interface, Loomly has carved a niche for itself in the social media management space.

Pros

  • Intuitive management tool.
  • Cost-effective solution.
  • User-friendly platform.
  • Offers a unique post idea feed.

 

Cons

  • Some users might require additional integrations for certain social publishing tasks.
  • The presence of numerous bots might be bothersome for some users.
  • The calendar function can sometimes be tricky to access.

 

Overall Rating

4.5 out of 5 stars. Loomly stands out as a comprehensive and user-friendly tool for social media management, making it a top choice for agencies, freelancers, and other professionals in the field.

 

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