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Looker: The Powerhouse of Business Intelligence



Looker is a self-service business intelligence (BI) platform designed to unify SQL and Big Data management for enterprises. It offers a unique approach to data analysis, focusing on understanding data structures and relationships through SQL.

Ease of Use:

While Looker provides a deep dive into SQL modeling, it requires a solid understanding of SQL to harness its full potential. However, for those familiar with SQL, the platform is intuitive and offers a seamless experience.


  • SQL Modeling: Offers in-depth SQL modeling capabilities.
  • Git Integration: Uses Git for version management and collaboration.
  • Data Dashboards: While visualizations are secondary, Looker does provide data dashboards for insights.
  • LookML: Looker’s proprietary query and model-building language.
  • Integration Blocks: Supports integrations with popular web products like Salesforce, Snowplow, and Zendesk.
  • Analytical Patterns: Preprogrammed patterns for various analyses, such as A/B testing and transaction sequences.


Looker’s pricing starts from $3,000 per month for 10 users, with additional users costing $50 each per month. Given its comprehensive features, it’s positioned at a premium price point.

Customer Support:

Looker offers a range of learning tools, including a video channel on Vimeo with over 100 lessons and live recordings. They also have online documentation and a discussion forum, Discourse, where users can suggest features and access tutorials.


While Looker is relatively new in the BI world, it has already made its mark, being used in large installations with hundreds of seats consuming vast amounts of data.


  • Deep SQL modeling capabilities.
  • Collaborative features with Git integration.
  • Extensive learning resources and community support.
  • Powerful integrations and analytical tools.


  • Might be expensive for smaller teams.
  • Requires solid SQL knowledge for optimal use.

In Practice:

For businesses that generate significant amounts of data and have SQL expertise on board, Looker can be transformative. It not only allows for in-depth data analysis but also promotes collaboration across teams. By focusing on understanding data at its core, businesses can derive actionable insights and make informed decisions.

Overall Rating:

4.5 / 5 – Looker stands out for its deep dive into SQL modeling and its collaborative features. It’s a top choice for businesses that prioritize understanding their data at a granular level.

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Eager to dive deep into your data? Explore Looker and unlock the power of business intelligence! Visit Looker Now.

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