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Klear: The Evolution of Influencer Analytics

 

Overview

Klear, originally known as Twtrland, began as a social intelligence platform for Twitter. Founded by the Avigdor brothers in 2011, it evolved into a comprehensive influencer marketing platform as the industry grew. Today, Klear offers a suite of tools that cater to medium to large brands, agencies, and e-commerce businesses, providing them with in-depth influencer analytics and campaign management capabilities.

 

Ease of Use

Klear’s user interface is intuitive, making it easy for brands and agencies to navigate through its vast features. Whether you’re searching for influencers, analyzing data, or managing campaigns, Klear ensures a seamless experience.

 

Features

  • Influencer Discovery: With over 60,000 topic areas, Klear categorizes influencers and provides detailed analytics on audience demographics and psychographics.
  • Campaign Management: From discovery to payment, Klear offers tools for every stage of influencer campaigns.
  • Social Listening: Monitor competitors and gain insights into your brand’s social performance.
  • Recruit Module: A unique feature that allows brands to create landing pages for potential influencers to apply.
  • E-commerce Integration: Seamless integration with platforms like Shopify and WooCommerce for product gifting and campaign management.

 

Pricing

Klear operates on a Software as a Service model, with customized pricing based on the needs and size of the customer. While it primarily targets medium to large brands or agencies, smaller businesses might find Klear’s offerings extensive for their requirements.

 

Customer Support

Given Klear’s comprehensive platform and its association with Meltwater, it’s likely they offer robust customer support to assist users.

Popularity

Klear’s acquisition by Meltwater, a renowned media and social intelligence company, speaks volumes about its standing in the industry. With big clients like Nestle, Walmart, H&M, and BMW, Klear has cemented its position as a leading influencer marketing platform.

 

Pros

  • Advanced analytics and data-driven insights.
  • Comprehensive campaign management tools.
  • Integration with major e-commerce platforms.
  • AI-powered influencer discovery.

 

Cons

  • Challenges in discovering YouTube-only creators.

 

Overall Rating

4.8/5 – Klear’s strength lies in its data-driven approach to influencer marketing. Its integration with Meltwater further enhances its capabilities, making it a top choice for brands and agencies looking for in-depth influencer analytics.

 

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