(Image credit: Brevo)
Brevo: The Affordable Email Marketing Powerhouse
Overview
Brevo, formerly known as Sendinblue, is an all-in-one email marketing solution tailored for businesses seeking advanced features without breaking the bank. Having evolved from a digital agency, Brevo now offers a comprehensive suite of tools, from CRM to marketing automation, making it a strong contender in the email marketing landscape.
Ease of Use
Brevo boasts a user-friendly interface, with intuitive menus and a drag-and-drop email builder. The campaign-production flow is straightforward, ensuring even beginners can navigate with ease.
Features
- Email Marketing: Brevo provides a robust email marketing platform with features like A/B testing, advanced marketing automation, and CRM.
- Templates: 47 responsive designs are available, organized by purpose.
- SMS Marketing: Brevo offers SMS marketing, a feature not commonly found in other email marketing platforms.
- Transactional Emails: Brevo’s SMTP relay service ensures timely delivery of transactional emails.
- CRM: A built-in CRM is available even on the free plan, offering basic functionalities suitable for small businesses.
- Conversations App: Manage messages from various channels like live chat, chatbot, FB Messenger, and Instagram.
- WhatsApp Campaigns: Brevo allows targeted messaging through WhatsApp, complete with multimedia content.
Pricing
Brevo’s unique pricing model charges based on the number of emails sent, not the number of contacts. They offer a free plan with up to 300 emails per day. Paid plans start at $25 for 20,000 emails, with several tiers available based on volume.
Customer Support
Brevo excels in customer support with a universal help button, a comprehensive knowledge base, and responsive live chat. They also offer the Brevo Academy for email marketing beginners.
Popularity
With a WordPress plugin that has over 80,000 active installations and a 4.5-star rating, Brevo is gaining traction in the market.
Pros
- Competitive pricing with a unique model.
- Comprehensive feature set, including CRM and SMS marketing.
- User-friendly interface with a drag-and-drop email builder.
Cons
- Fluctuating deliverability rates.
- Some deliverability issues with transactional email service.
Overall Rating
4.15/5 – Brevo offers an impressive array of advanced features at a competitive price point, making it a top choice for businesses seeking value for money in their email marketing tool.