(Image credit: 6sense)

6Sense: The Future of Account-Based Marketing

Overview

6Sense is a premier account-based marketing platform designed to assist companies in targeting their desired accounts. With its headquarters in San Francisco and a team of nearly 500, 6Sense has made significant strides in the industry, boasting a valuation of $2.1 billion as of March 2021.

Ease of Use

The platform’s intuitive design ensures that users, whether new or experienced, can navigate its features with ease. The integration of artificial intelligence further streamlines the user experience.

Features

6Sense is packed with features that set it apart:

AI-powered predictive model
Segmentation capabilities
Campaign creation and management
Ad Library
Orchestration for basic automation
Alerting via Email and Slack
Integration with CRM tools like Salesforce and Hubspot
Slack integration for real-time alerts
Predictive modeling for targeted segments

Pricing

While 6Sense is an enterprise-level tool, its pricing reflects its premium offerings. Starting prices hover around $30k/year, with additional costs for features like the predictive model.

Customer Support

There is a positive experience with the 6Sense team, with strong customer support.

Popularity

Given its innovative features and the buzz around its recent valuation, 6Sense is undoubtedly a popular choice in the ABM platform market.

Pros

First-to-market AI-powered predictive model
Comprehensive segmentation and campaign management tools
Integration with major CRM and marketing automation tools
Ability to identify and target accounts effectively
Real-time alerts and updates

Cons

Pricing might be on the higher side for smaller businesses
The vast array of features might be overwhelming for some users

Overall Rating

4.8 out of 5 stars. 6Sense offers a comprehensive suite of tools for effective account-based marketing, with its AI-powered predictive model being a standout feature.