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6Sense: The Future of Account-Based Marketing

 

Overview

6Sense is a premier account-based marketing platform designed to assist companies in targeting their desired accounts. With its headquarters in San Francisco and a team of nearly 500, 6Sense has made significant strides in the industry, boasting a valuation of $2.1 billion as of March 2021.

 

Ease of Use

The platform’s intuitive design ensures that users, whether new or experienced, can navigate its features with ease. The integration of artificial intelligence further streamlines the user experience.

 

Features

6Sense is packed with features that set it apart:

  • AI-powered predictive model
  • Segmentation capabilities
  • Campaign creation and management
  • Ad Library
  • Orchestration for basic automation
  • Alerting via Email and Slack
  • Integration with CRM tools like Salesforce and Hubspot
  • Slack integration for real-time alerts
  • Predictive modeling for targeted segments

 

Pricing

While 6Sense is an enterprise-level tool, its pricing reflects its premium offerings. Starting prices hover around $30k/year, with additional costs for features like the predictive model.

 

Customer Support

There is a positive experience with the 6Sense team, with strong customer support.

Popularity

Given its innovative features and the buzz around its recent valuation, 6Sense is undoubtedly a popular choice in the ABM platform market.

 

Pros

  • First-to-market AI-powered predictive model
  • Comprehensive segmentation and campaign management tools
  • Integration with major CRM and marketing automation tools
  • Ability to identify and target accounts effectively
  • Real-time alerts and updates

 

Cons

  • Pricing might be on the higher side for smaller businesses
  • The vast array of features might be overwhelming for some users

 

Overall Rating

4.8 out of 5 stars. 6Sense offers a comprehensive suite of tools for effective account-based marketing, with its AI-powered predictive model being a standout feature.

 

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